There are a lot of competition online but there are billions of customers too. Fortunately, there are a multitude of ways to get your target market’s attention. Gone are the days where you only need to do certain tweaks to your website to get on top of Google. Now, it might take months and even years to rank for a competitive, highly-searched keyword.
Thus, as a business owner, it is best to take your marketing game up a notch by not just relying on SEO. You should take advantage of various methods to market your business online. Success won’t happen overnight. It will take discipline to make things work.
So, here are the various ways to market your business online…
Creating High-Quality Blog Posts
One of the greatest ways of marketing your business is by creating regularly high-value blog posts that readers find informative and actionable. This is a long-term strategy that leads to long-term value.
Creating top-notch blog posts not only lead to increased traffic it also enhances one’s authority in a particular subject. If you become an authority in a particular subject, you will gain the attention of customers, the media, and other business owners. This, in turn, leads to more authority, visibility, and sales.
Connecting On LinkedIn Groups
Posting your content on LinkedIn groups is one way to promote your business in your industry. Make sure it doesn’t come out as spammy. When you want to drop a link into a discussion, make sure you add value. Plus, it is best to links of your blog posts with enough introduction about it on LinkedIn groups. This is a great way to market your blog online and direct your would-be readers to your website.
With LinkedIn groups, you can also contact people you don’t have mutual connections with. You can message relevant information to these people and develop relationships with them over time.
Marketing On Quora And Medium
If you want early traffic to your young domain, you should market on Medium. You create two pieces of valuable content. One content will stay inside your domain while the other will be posted in Medium. The latter will then have a relevant keyword linking back to the former.
Another way to market your site is through Quora. You can answer people’s questions by providing real value. Then, you can link back to your site afterwards. Make sure, as always, to provide information that is useful to the person asking the question. Don’t just spam answers.
Creating Videos On YouTube
An amazing platform for marketing your products and/or services is through YouTube. You will reach a variety of people from all around the world by creating video tutorials or video descriptions of your offers. As always, providing useful content is key to YouTube marketing.
Almost everyone around the world use YouTube to find how-to videos and troubleshooting tutorials. Leverage this opportunity by helping other people with their problems. Make sure you use a reasonable resolution quality and ensure that the recording or the audio is understandable.
You can develop good relationships with your consumers by providing an email newsletter. To get users to sign up to your email newsletter, you have to give something free in return. If you are serious about this feat, make sure you provide value for your would-be followers to sign up and provide their information (e.g. email address, name, etc.). Don’t try to sell every time you send an email. Provide value by giving them a variety of information that they can use to solve their problems or even enhance their lifestyle.
Using Facebook Ads
Although this is not a free option, you can use targeted Facebook ads to reach out to your target market. To do this, you must know your customer’s profile. You can target by interests, marital status, geographic location, age, etc. Your Facebook ad copy will then link back to strategic squeeze (or landing) pages.
With Facebook Ads, you have to experiment what works for your business. It will take you a considerable amount of time to do this. But once you get the right strategy for your business, your campaign will become profitable.
Building Trust On Various Platforms
One barrier to sales is the lack of trust. Online shoppers are less likely to purchase your products and/or services if they don’t trust you and they don’t know you. You should build up a good reputation in various review sites such as Yelp. The Internet is filled with people researching reviews regarding items and service providers before they avail of them. Thus, you should take advantage of this by making sure you have great reviews in various online platforms.
Taking Advantage Of Instagram Influencers
With social media taking over the most people’s attention, it is best to leverage this powerful platform. To reach a lot of people over a short amount of time, it is best to reach out to influencers and power users in Instagram. This is not a free way of marketing your offer online. But if you reach out to the right influencer, you are sure to get a high amount of traffic to your website or ecommerce store.
Collaborating With Famous, Niche-Specific Bloggers
Collaborating with popular bloggers in your industry is a great way to market your business on the Internet. One way to do this is to become a guest blogger for a particular website. Securing a guest post on a popular blog is one way to gain authority in your niche and gain a link back to your website too.
Contributing On Niche-Specific Forums
A lot of people do the mistake of putting in spammy links inside forum discussions. This is the wrong way to market your business online. If you are serious about online marketing, you should join conversations and provide value to multiple conversations before dropping your link.
You should chat with a lot of people and make suggestions as well. Don’t try to direct people to your website at every forum conversation you make. Follow forum rules and you are on your way to advertising your business online.
Speaking At People-Filled Events
If you have a great amount of knowledge and experience in a particular field, why not give a talk at any conference out there. You can even share your knowledge through online webinars. When it comes to marketing your business online, webinars is a great way to find an audience that is interested in what you have to share. It gives you the exposure you need to build authority and a brand that speaks for itself.
Taking Advantage Of Press Releases
Press releases are great ways to communicate important news or events in your company. It is a great way to market yourself out there and is one way to get a link back to your website too. Check out some of the best press release sites online and help them get the news they need by providing important information about your company.
Leveraging Business Listings (Yahoo! Local and Google Local)
If you have a business that is geographically-specific you should be listing your company information on local business listing site such as Google My Business and Yahoo Local. There are a lot of directories out there which can help you market your business. These can be great sources of backlinks too.
Offering Free Products And/Or Services
People are more likely to accept your offer if they have tried it at some point. Thus, it is best to offer free products and/or services to potential customers so they can have a taste of what you have to give.
Why not try to provide a free 15- to 30- minute consultation or get your customers to try entry-level products for free. Make sure you get the customer’s details so you can have a targeted lead for your marketing efforts.
Co-Sponsoring Awards Or Giveaways
You can collaborate with other companies and co-sponsor awards, contests, or giveaways. Network with other people through Facebook, LinkedIn, and other social media platforms. Find people who are willing to provide awards and giveaways and sponsor them with these companies.
Creating Branded Email Signatures
A simple way to market your business is to create and use branded email signatures placed under messages you send. This is a passive way to promote your business to people yu get in contact with on a casual basis.
To take this up a notch, you can include links to your social media platforms and other important marketing pieces (e.g. news features, digital brochures, etc.). You can also include your catch phrase or any phrase that summarizes your brand’s mission and personality.
Posting On Social Media Platforms
You can create and post relevant content (e.g. images, phrases, videos, etc.) on various social media sites such as Pinterest, Tumblr, Instagram, Facebook, and Flickr. Use specific keywords that people usually search for. In addition, you can research appropriate hashtags for that particular post.
Over time, you will gain a following that is interested in what you have to offer. Re-market to these followers and build them up again as time passes by. Leverage your network to get maximum coverage for your business.
The Bottom Line
There are various ways to market your products and services online. You just have to execute every possible way out there and find out which one works best for you. Leverage these “top” marketing avenues by putting in most of your effort and time on them. Don’t waste your time on marketing tactics that don’t work. Each company is different and you have to find out what works and what doesn’t.